TAG Body Spray
I'm sure many of you are familiar with the advertisement which involves a male spraying "TAG" body spray on himself and instantly females appear, tackling and almost groping him. At the end of the commercial a warning appears across the screen stating, "The makers of TAG body spray accept no responsibility for any injuries resultant from the wearing of this product." Obviously, this is not exactly how a situation would go down for a user of "TAG" in real life, however the company portrays this as a common or almost automatic occurrence in hopes of alluring viewers to purchase the product. I felt this advertisement went somewhat along the lines of our discussion in class on Monday about pornography. Within this genre of media, pornography gives it's audience a perception that sex is just as good as it looks on the computer screen or television. However, without the airbrushing it would not be nearly as alluring. The advertisements for "TAG" body spray could fall under these same lines. Male viewers may think that with this product they withhold the power of alluring girls upon girls, this almost being a false advertisement. Yet with this strategy of marketing, viewers are convinced that they need this product. Media uses this type of strategy not only in advertisements, but also within various media texts to intrigue and allure audiences, this in turn bringing more of what they hope to be fame and fortune.
I'm sure many of you are familiar with the advertisement which involves a male spraying "TAG" body spray on himself and instantly females appear, tackling and almost groping him. At the end of the commercial a warning appears across the screen stating, "The makers of TAG body spray accept no responsibility for any injuries resultant from the wearing of this product." Obviously, this is not exactly how a situation would go down for a user of "TAG" in real life, however the company portrays this as a common or almost automatic occurrence in hopes of alluring viewers to purchase the product. I felt this advertisement went somewhat along the lines of our discussion in class on Monday about pornography. Within this genre of media, pornography gives it's audience a perception that sex is just as good as it looks on the computer screen or television. However, without the airbrushing it would not be nearly as alluring. The advertisements for "TAG" body spray could fall under these same lines. Male viewers may think that with this product they withhold the power of alluring girls upon girls, this almost being a false advertisement. Yet with this strategy of marketing, viewers are convinced that they need this product. Media uses this type of strategy not only in advertisements, but also within various media texts to intrigue and allure audiences, this in turn bringing more of what they hope to be fame and fortune.
1 comment:
This is a very good example of what you're talking about. The way TAG advertises is very misleading and definately fits into Rudd's definintion of porn. I would also agree that they make sex look perfect infront of the television screen. I would say that the ad doesn't trick me into believing that girls will be all over me if I wear this product, but they definately make it appealing when you walk through wal-mart and see that TAG display. I certainly remember seeing the ad on television because it was noticable. It's so crazy how society uses sex and every distraction except their product and somehow- IT WORKS.
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