HGTV

During our discussion on Wednesday in class we discussed the motives of the "Media Effect Theory". I felt that HGTV was an excellent example of the "socialization motive". Within this genre of the media text television, many viewers will watch to learn tips, hints, and get ideas about the home and gardening. By doing this they are able to keep up with the trends, staying in tune with what is popular and what is not. By using HGTV viewers feel they are able to join in a semiotic domain while also keeping up the "Jones'". They are then able to relate to others who are apart of this same domain, maybe even eventually making HGTV and this semiotic domain into a "ritual motive" which is also apart of the "Media Effect Theory".